Private label leader adds CPG executive

Trace One, a product lifecycle management company focused on private label, named Mark Martini to its executive team.

Martini, a veteran CPG executive, will lead Trace One’s sales and customer development efforts in North America. Martini has spent 23 years in the CPG world working for companies such as Bristol-Myers Squibb, Catalina Marketing, DemandTec and Symphony IRI Group. Trace One said Martini will leverage his knowledge of consumer demand, shopper insights, price and trade optimization and other go-to-market strategies in his new role as vp of North America.

“With Mark’s expertise in market strategies that help manufacturers and retailers improve collaboration and profitability as well as his work with retail and CPG companies that focus on enabling supply chain collaboration, he’ll be an asset to our sales initiatives and we’re very pleased to welcome him to Trace One,” said company founder and CEO Jerome Malavoy.



Trace One said it works with more than 20,000 manufacturers worldwide and 37 of the top global retailers to facilitate cloud-based PLM collaboration resulting in the efficient delivery of high-quality and safe, private-label products.

The company was founded in 2001 and currently maintains offices in Boston, Chicago, Paris, London, Madrid, Hong Kong and Bentonville.