Marketing

The world’s leading beverage company is intensify efforts to generate high single digit earnings per share growth after strategies introduced earlier this year have been slow to take hold and third quarter earnings fell 13%.

Coca-Cola Company CEO Muhtar Kent unveiled a new slate of actions to reinvigorate growth and cut expenses in conjunction with the release of disappointing third quarter results. Revenues were essentially flat with the prior year at $12 billion during the quarter ended Sept. 26 while earnings per share declined 13% to 48 cents from 53 cents.

Indianapolis -- Samuel M. Sato, formerly president, Finish Line brand, has been named as president, The Finish Line Inc. The board of directors also elected him to the board, filling the Class II director position previously held by Bill Kirkendall.  

Former Snyder’s-Lance CEO David V. Singer is the newest member of the board of directors at apparel manufacturer HanesBrands.

Singer, 59, joins the 10 member board through the 2015 annual meeting when directors stand for re-election. He will serve on the company’s audit committee.

Fashion footwear brand Steve Madden cited a curious lack of significant fashion trends when it lowered its full year financial outlook after reporting a third quarter sales decline.

The company, which is known to be a trend-setting in the footwear world, said sales for the period ended Sept. 30 declined 0.7% to $392 million and indicated full year sales were likely to increase 1% to 2%.

Atlanta -- The Home Depot announced that it has named Marc Powers executive VP, U.S. stores, effective Nov. 1, 2014. He replaces Marvin Ellison, who was recently named president and CEO designee of J.C. Penney Co.  

The Scotts Miracle-Gro Company has acquired Action Pest Control as it looks to leverage the equity of its Ortho brand and drive growth in the $7 billion pest control industry.

Chicago –- True Value Company has selected 360pi to provide competitive pricing intelligence spanning 50,000 branded and unbranded products over hundreds of regional zones. This improved visibility into the competitive landscape will help True Value keep and increase its competitive edge within local markets and drive conversions and revenue.  

Veteran Home Deport operations executive Marc Powers has been elevated to the role of EVP of U.S. stores as part of an ongoing leadership transformation.

Few people know Home Depot from the ground up the way Powers does. He began his career with the company in 1986 as an hourly employee and over the course of the past 28 years served as store manager, district manager and regional vice president. He most recently served as SVP of operations for the company’s nearly 2,000 U.S. stores.