Marketing

Chicago -– The perception of men as not enjoying the process of grocery shopping may have some truth to it. More men are grocery shopping for themselves or their families now than in the past, but they’re not happy about it, reports The NPD Group.  

Walmart continues to expand its view of Black Friday and is encouraging shoppers to do the same by rethinking the practice of waiting in line on Black Friday to secure limited quantities of merchandise.

Leading national outdoor gear and apparel retailer REI named agency executive Ben Steele as the company's first ever chief creative officer.

Steele most recently served as executive creative director at Hornall Anderson in Seattle, a globally recognized brand experience design agency with additional offices in London and New York. He will start in his role at REI's headquarters on January 1, 2015.

Issaquah, Wash. -- Robert Craves, 72, a founding officer of Costco, died last week shortly after being diagnosed with cancer, The Seattle Times reported.

 

Marc Dietz has joined big data analytics provider RetailNext as chief marketing officer.

Dietz joins RetailNext from IBM where he led worldwide marketing for the company's SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop. Prior to the $440 million acquisition of DemandTec by IBM, Dietz led all marketing efforts at the cloud-based analytics provider for retailers and consumer products companies. He helped grow DemandTec from an early stage through IPO in 2007, and the IBM transaction in 2012, according to RetailNext.

Seattle -- Outdoor outfitter REI has added a chief creative officer slot, and hired Ben Steele to fill the position, effective Jan. 1. Steele most recently served as executive creative director at global brand firm Hornall Anderson in Seattle.

 

Former Costco executive Robert Craves died last week shortly after being diagnosed with cancer, The Seattle Times reported. He was 72.

Retailers employ all manner of promotional tactics to drive holiday sales and this year Big Lots has even created a new national occasion to serve as the basis of a promotion.

The leading closeout retailer has declared Nov. 16-22 as the nation’s first “Decorate Your Home for the Holidays Week,” to provide inspiration and motivation to shoppers to begin decking the halls this holiday season.