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Canadian Outerwear Brand Spreads its Wings
Photo: Adam Ketcheson, VP marketing and business-to-consumer A company named after the first reptile to develop the feather for flight is expanding its store portfolio. Arc’teryx Equipment, a manufacturer and retailer of high-performance outdoor apparel and equipment, has opened a 2,300-sq.-ft. flagship in New York City’s SoHo neighborhood. It is the company’s seventh fully-owned retail store in North America, with two more locations to open by yearend.
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Starbucks takes express store concept over the pond
Starbucks Corp.’s “express” store format made its international debut, in London. Designed for people on-the-go, the store has a welcoming environment with the barista and customer at its heart. Design features include textures of complementary natural wood and marble. It offers a streamlined menu with items displayed on digital menu boards that rotate throughout the day. The open layout allows for an early order point, which allows customers to order, pay and pick-up even faster.
