Victorinox Swiss Army expanding its U.S. footprint
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Photos: Ric Kallaher
Victorinox Swiss Army has opened its doors in New York City’s Rockefeller Center.
The store, the brand’s eighth location in North America, is designed to create an immersive experience into the company’s Swiss heritage amid a modern environment that reflects the company’s commitment to quality, functionality, iconic design and innovation.
The Rockefeller store is a unique store concept for the company, designed as a strategically condensed footprint featuring the most celebrated and popular product categories including Swiss Army Knives, watches, travel gear and apparel. It includes a personalization and customization station where consumers can choose their preferred color knife handles and engraving for their favorite knife.
“Retail expansion in New York represents an opportunity to showcase the Victorinox Swiss Army brand to visitors from around the world in one of the most popular and renowned shopping districts in the U.S. When you visit New York, Rockefeller Center is at the top of the list of must-see destinations,” said Carl Elsener, global CEO of Victorinox.
Photos: Ric Kallaher
Victorinox Swiss Army has opened its doors in New York City’s Rockefeller Center.
The store, the brand’s eighth location in North America, is designed to create an immersive experience into the company’s Swiss heritage amid a modern environment that reflects the company’s commitment to quality, functionality, iconic design and innovation.
The Rockefeller store is a unique store concept for the company, designed as a strategically condensed footprint featuring the most celebrated and popular product categories including Swiss Army Knives, watches, travel gear and apparel. It includes a personalization and customization station where consumers can choose their preferred color knife handles and engraving for their favorite knife.
“Retail expansion in New York represents an opportunity to showcase the Victorinox Swiss Army brand to visitors from around the world in one of the most popular and renowned shopping districts in the U.S. When you visit New York, Rockefeller Center is at the top of the list of must-see destinations,” said Carl Elsener, global CEO of Victorinox.