Starbucks takes express store concept over the pond

Starbucks Corp.’s “express” store format made its international debut, in London.



Designed for people on-the-go, the store has a welcoming environment with the barista and customer at its heart. Design features include textures of complementary natural wood and marble. It offers a streamlined menu with items displayed on digital menu boards that rotate throughout the day. The open layout allows for an early order point, which allows customers to order, pay and pick-up even faster.



“The new express format is the latest in our evolving store portfolio, which aims to meet the needs of our customers while keeping our baristas at the heart of the customer experience,” said Rhys Iley, VP operations, Starbucks Europe, Middle East & Africa.



The London launch follows express format store openings in New York, Toronto and Chicago.