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True Value shows true colors for St. Patrick's Day
Chicago-based True Value Co. showed its true colors -- and legacy when it comes to producing and selling paint -- on Monday during the city’s annual St. Patrick’s Day parade.
The company erected a 40-foot-tall True Value paint stick and stuck it in the water on the northeast corner of Michigan Avenue. The paint stick stunt was conceived by MARC USA Chicago to leverage True Value’s first time as a sponsor of the annual event. The paint stick will be embossed with the line, “The Value Of The Perfect Color.”
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Walmart launches ‘Women Owned’ logo in stores and online
Bentonville, Ark. -- Shoppers interested in purchasing products from women-owned companies will find it easier to do so at Walmart with the introduction of a new logo and related promotional effort. The new initiative launched March 11 will see a unique logo featured on retail packaging of products from women-owned businesses, available both in-store and online.

