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Outdoor lifestyle brand matching store space to green space
Timberland announced a goal to double its footprint in five U.S. cities by 2020 -- but not in the conventional year. Each year for the next five years, the brand will choose a different city with a Timberland store, and match its retail floor space with the creation or restoration of an equivalent amount of green space in that city. -
Study: Millennial shoppers can be selfish, too
Despite their reputation as a generation dedicated to the greater good, millennial consumers are in some ways more narrowly focused than their Gen X elders. According to a new study of more than 7,000 global consumers conducted online in April age 18-55 conducted by sales and marketing firm Daymon Worldwide, 35% of both millennial and Gen X consumers prefer buying sustainable products.

