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Former Best Buy exec to head new media strategy at Guitar Center
LOS ANGELES, Calif. — Guitar Center is trying out a new communications strategy and media policy and has appointed Christopher Ian Bennett as the company's first-ever VP of communications and corporate affairs.
In his previous role, Bennett led Best Buy Canada's corporate communications department under Mike Pratt, who is Guitar Center's new CEO.
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Guitar Center names communications chief
New York -- Guitar Center has named Christopher Ian Bennett as the company's first-ever VP communications and corporate affairs.
In his previous role, Bennett led Best Buy Canada's corporate communications department under Mike Pratt, who is Guitar Center's new CEO.
In his new role, Bennett will be responsible for the overall internal and external communications strategy of Guitar Center and affiliated brands, and will be charged with driving a clear and singular message.