Another reason why EDLP makes sense

“Retail sales” ranked fourth on this year’s list of the top consumer complaints compiled by the Consumer Federation of America. That’s good news for Walmart.



The CFA, a consortium of 300 nonprofit consumer groups, and another organization called the North American Consumer Protection Investigators (NACPI) obtained complaint data from 38 agencies nationwide to identify the most common, fastest-growing and worst problem. The category of retail sales ranked fourth, the same as the prior year, and includes issues such as false advertising and other deceptive practices, defective merchandise, problems with rebates, coupons, gift cards and gift certificates and failure to deliver. Topping the list once again were cars, credit and home repair.



“The information compiled in the survey helps us as consumer protection agencies follow trends in consumer fraud, educate the public, and share information with each other, which will ultimately assist us in our investigations against fraud,” said Tonya Hetzler, Interim President of NACPI.



After the category of retail sales, which presumably isn’t an issue at Walmart because of its everyday low price strategy, were utilities, services, Internet sales, landlord/tenant issues, fraud, real estate, household goods and home solicitations.