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Study: Disney, Ralph Lauren most patriotic retailers
New York – Disney and Ralph Lauren, vertical brands with a strong retail presence, are the highest-ranked retailers in a new Brand Keys survey of what brands U.S. consumers consider the most patriotic. To determine the rankings, Brand Keys drilled down into consumer response to 230 brands to see which were most associated with the value of patriotism.
Following is a list of the retailers who made the list of top 50 most patriotic brands, with their emotional engagement strength for patriotism:
No. 3: Disney (96%)
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Rebel flags coming off more shelves
Rebel flags are now a hot commodity after numerous retailers yanked Confederate-related merchandise from their stores and websites.
Wal-Mart, Sears and eBay announced their decisions Monday, and South Carolina Gov. Nikki Haley called on legislators to remove the flag from the statehouse grounds. After doing so, sales of Confederate flags spiked on Amazon to claim first, second, and third place on the site's list of biggest sales gainers in the previous 24 hours. Prices ranged from under $2 to nearly $16 per flag.

