Best Buy's holiday promotions to include flash sale
Best Buy Co. Inc. is jump-starting the holiday season by unveiling a number of digital and in-store special offers and events that it will feature during the upcoming months.
As it did in 2024, the consumer electronics giant is kicking off its holiday 2025 promotional campaign in late September. Best Buy will kick off the season with a 48-hour flash sale the weekend of Saturday, Sep. 27 – Sunday, Sep. 28. The sale will feature special deals on products including laptops, headphones, e-bikes, cookware and small appliances.
For the second year in a row, Best Buy will host a member-exclusive sale specifically targeting participants in its My Best Buy Memberships loyalty program. Members of the My Best Buy Plus and My Best Buy Total loyalty tiers will receive exclusive savings on technology products in the annual Member Deals Days event.
[READ MORE: Best Buy revamps, renames membership program; offers three different options]
Expanded digital assortment
As a result of the digital marketplace it debuted in August 2025, Best Buy says it now offers 10 times the number of products, including entirely new brands and categories.
In-store features
Best Buy is also providing a number of special in-store offers and experiences during the holiday season. These include extending a partnership with Meta that offers customers an expanded in-store shopping experience with AI glasses to all locations, as well as immersive showcase areas and expert support for technology in more than 50 stores.
In addition, select stores will have the largest XXL TV screen of 136 inches available, and all stores will have screens of 97 inches and up. Best Buy has also more than doubled the number of laptop and desktop models with AI capabilities, including Copilot+ computers, with more than 16,000 specially trained in-store experts to help and provide information about ways to upgrade to Windows 11.
Best Buy says it will reveal more offers and dates for special holiday events in the coming weeks.
Based in Minneapolis, Best Buy Co. Inc. operates more than 1,000 retail stores in North America as well as an e-commerce site and mobile app.
