Best Buy integrates marketplace with Rithum network
Best Buy Co. Inc. is opening its third-party marketplace to a new group of U.S. sellers.
The consumer electronics giant, which initially launched Best Buy Marketplace on its e-commerce site and app in August 2025, is now collaborating with the Rithum marketplace network. This will enable U.S. retailers and sellers to list and manage products directly on Best Buy via the Rithum platform.
This partnership expands Rithum’s marketplace network, which also includes direct integrations with third-party digital marketplaces hosted by retailers such as Amazon, Target, Walmart, TikTok Shop, and Temu. In addition, Best Buy is building on an existing managed drop-ship collaboration with Rithum.
With this latest integration, Best Buy intends to simplify product onboarding, automate content and pricing optimization, and enhance fulfillment management for its third-party marketplace while helping sellers get to market faster and perform more efficiently.
"Best Buy Marketplace represents a major opportunity for U.S. merchants looking to reach highly qualified and loyal consumers through a brand they already know and trust," said Lou Keyes, CEO of Rithum. "Our platform gives sellers a fast lane to capitalize on this opportunity with automation, insights, and scalability built in. We’re already seeing strong early interest from brands eager to meet customers where they shop— and this integration makes it easier than ever to turn that interest into impact."
Best Buy Marketplace – a primer
Built on the Mirakl digital marketplace platform, Best Buy Marketplace represents the largest-ever expansion of the retailer’s product assortment and adds categories including seasonal decor, automotive tech, office and home, movies and music, musical instruments, and toys including Funko collectibles.
Best Buy also features licensed sports merchandise to its marketplace product lineup in partnership with Fanatics. Customers can return products purchased through a marketplace seller at their local Best Buy store, in addition to shipping it back to the seller.
Store associates are available to help customers shop products across the marketplace assortment in-store and online. This includes recommending products, like accessories to pair, as well as helping build out a cart with a customer on BestBuy.com for a seamless experience.
Participating sellers can use Best Buy’s omnichannel retail capabilities, such as limited-time and quantity product drops, and take part in the retailer’s promotional sales.
Sellers also have access to Best Buy Ads, the company’s in-house media company designed to help its suppliers provide shoppers with targeted, timed promotional messages based on its customer relationships and insights.
Best Buy has been attempting to boost sales and broaden its assortment this year without directly taking on new overhead. Other examples include the Best Buy Creator program.
[READ MORE: Best Buy launches creator platform with shoppable storefronts]
Based in Minneapolis, Best Buy Co. Inc. operates more than 1,000 retail stores in North America as well as an e-commerce site and mobile app.
