A leading home goods retailer is expanding its array of omnichannel shopping services ahead of the holidays.
Bed Bath & Beyond Inc. is now offering same-day delivery at Bed Bath & Beyond and buybuy Baby. The service will enable customers to shop products online and have them delivered to their doorstep within hours of purchase and follows the introduction earlier this year of buy-online-pickup-in-store (BOPIS) and contactless curbside pickup.
Retailers outside of Instacart and Shipt’s core grocery/CPG vertical have been partnering with the platforms to provide same-day online delivery as the COVID-19 pandemic continues. Beauty retailer Sephora, office supply retailer Staples, and closeout retailer Big Lots have all launched delivery offerings with Instacart. And office supply retailer Office Depot is providing same-day delivery via Shipt.
The same-day delivery service is available at a flat rate fee of $4.99 for orders over $39. Customers in eligible ZIP codes can shop online for products that are available for same-day delivery at the Bed Bath & Beyond and buybuy Baby e-commerce sites and select the option for same-day delivery at checkout.
Once the order is placed, a personal shopper from the company's same-day delivery partner Shipt will pick up the item at the local store and deliver it to the customer's home. Delivery cut-off times will vary based on location and ZIP code. Orders placed directly on the company’s e-commerce sites will be eligible for loyalty members to use their membership discount and customers will be able to apply any valid coupons.
"At a time when our homes have become the center of our lives, our omni-always shopping experience is designed to make it as easy as possible to feel at home,” said Rafeh Masood, chief digital officer, Bed Bath & Beyond. “We've been delighted with the strong customer response to the introduction of BOPIS and curbside pickup this year, and the addition of same-day delivery provides another simple and cost-effective way to shop with certainty from the comfort of your own home this holiday season. So, whether you need a last-minute gift, are missing that all-purpose pan for Thanksgiving dinner, or need diapers or other home essentials right away, we will be there to help make this holiday season special."
Same-day delivery service will also be available on the Shipt and Instacart websites and mobile apps. Existing Shipt customers will still receive free delivery on all orders over $35 when shopping directly through Shipt platforms.