Old Navy comes home for the holidays – with same-day delivery
Old Navy is teaming up with an on-demand delivery provider to offer same-day delivery during the holiday season.
The department store chain is seasonally expanding its buy-online-pickup-in-store (BOPIS) service to enable customers to receive home delivery of online purchases. To participate, customers select the BOPIS option when checking out an order on the Old Navy website. When they receive the “ready for pickup” email, they click on same-day delivery, fill in their information, and then a Postmates driver will pick up the order at the store and deliver it.
Same-day delivery is offered for select products in select stores in markets served by Postmates. Customers must live within a nine-mile radius of their local Old Navy store and have a Postmates account. Cost is $8.99, although same-day delivery will be offered free from Saturday, Dec. 21 – Monday, Dec. 23, and Postmates Unlimited members can receive free delivery all season long.
Online orders may be split so some items are picked up at the store and some are delivered. Shoppers need to take any returns to the store. Postmates will not process returns, but will provide customer service regarding same-day deliveries.
"We're always looking for ways to create an incredible shopping experience for our customers regardless of where, when and how they choose to shop with us. Last year, we launched buy online, pickup in-store, offering customers the option to pick up an online order in their local store within two hours," said Jamie Gersch, Old Navy global CMO. "Partnering with Postmates to provide same-day, on-demand delivery creates an even deeper convenience proposition during the bustling holiday shopping season."
"The term 'Postmate It' has become synonymous with on-demand delivery, and that includes clothing orders, which have grown 60% year-over-year on Postmates," said Eric Edge, senior VP, marketing and communications at Postmates. "This partnership with Old Navy showcases the power of two important brands collaborating to meet the demand of consumers and evolve the way we shop."