Zachary Russell
ARTICLES BY THIS AUTHOR
- 2/26/2024
PBR Cowboy Bar rides into Columbus
A staple ingredient in Live! entertainment districts goes solo at Easton Town Center. - 2/25/2024
Survey: More than half of home decor shoppers value in-store experience
A large majority of consumers are open to buying home decor items online, but the in-store experience remains important. - 2/25/2024
Albertsons Cos. selects new marketing partner
The Idaho-based grocer has selected R.R. Donnelley & Sons Company (RRD) to transform its “promotional marketing ecosystem” and grocery merchandising. - 2/22/2024
Survey: U.S. consumers more brand-loyal than global peers
More than 75% of U.S. consumers are willing to pay more to shop with the brands they’re loyal to, compared to 63% of global consumers who say the same. - 2/22/2024
Zoup! changes name; to revamp locations
Fast-casual chain Zoup! will soon undergo a systemwide rebrand to give the soup restaurant a new identity. - 2/22/2024
IBM: Identity-related cyberattacks spiked in 2023
Cybercriminals seized on stealing identity in 2023, presenting a growing problem for retailers as online shopping habits continue to grow. - 2/21/2024
Big Lots expands toy selection with inventory acquisition
The Columbus, Ohio-based company has closed on a deal to acquire the entire inventory of the Hearthsong brand of children's toys. - 2/21/2024
Rite Aid debuts 'It Means More' campaign amid bankruptcy
Rite Aid is launching a new advertising campaign as the company continues to close stores and make its way through Chapter 11. - 2/21/2024
Survey: Marketers confident in using AI, but privacy remains top concern
Privacy is the top concern for retail marketers looking to adopt artificial intelligence (AI) into their strategy, according to a new survey. - 2/21/2024
Jack in the Box expansion includes entering new state
Quick-serve chain Jack in the Box has signed new franchising agreements to expand its store count in two states.
