Dan Berthiaume
ARTICLES BY THIS AUTHOR
- 2/15/2024
Etsy names Drew Barrymore to honorary c-suite position
Talk show host, actress, and co-founder of the Barrymore Brands health and beauty product line Drew Barrymore has been named to the honorary position of chief gifting officer of Etsy Inc. - 2/15/2024
How retailers should respond when media turns social
A strong social media presence is no longer optional for omnichannel retailers. - 2/14/2024
Coach CGI campaign features Lil Nas X with human, virtual influencers
The new promotional effort from Coach features a digitized version of rapper Lil Nas X, as well other CGI-generated influencers that are both real and virtual. - 2/14/2024
Starbucks, Bank of America connect loyalty programs
Starbucks Rewards members who are also Bank of America cardholders can link their accounts for additional benefits. - 2/14/2024
Staples reboots loyalty program as 'Easy Rewards'
Staples Rewards is now known as Easy Rewards, and offers members points, as well as customized savings and perks. - 2/14/2024
Shop ‘n Save personalizes cash back promotions
A mid-Atlantic grocery co-op chain is partnering with a cash back app. - 2/14/2024
Neiman Marcus optimizes merchandising with machine learning
Neiman Marcus is utilizing artificial intelligence (AI) technology to improve pricing and merchandising decisions. - 2/13/2024
Asian e-commerce platform to acquire Wish for bargain price
One of the world’s largest mobile e-commerce platforms has reached an agreement to be sold. - 2/13/2024
Instacart cutting 250 jobs; three C-suite execs to leave
Instacart is undergoing a restructuring plan that will include a roughly 7% workforce reduction as three top executives depart the company. - 2/13/2024
Walmart reaches major milestone for sourcing initiative
Walmart has been achieving success in its efforts to build a domestic Indian supply chain.
