Dan Berthiaume

Dan Berthiaume

Senior Editor, Technology

Author Profile

Dan Berthiaume is senior editor, technology, at Chain Store Age. He is a recognized expert on retail technology and is well versed in all things tech, having covered the space since 1998.

Dan’s “Retail Insights” technology column was recognized by the prestigious Eddie & Ozzie Awards. He has been quoted and interviewed by a variety of publications and news sites, including CNBC, and has served as a moderator and session host at numerous industry events.

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ARTICLES BY THIS AUTHOR

11/2/2022
American Eagle launches holiday promotions on BeReal, TikTok, Roblox
American Eagle is continuing to use metaverse and social media promotions into holiday season.

Dan Berthiaume
11/2/2022
Hudson’s Bay connects holiday windows to interactive AR experience
Hudson’s Bay Co. is using augmented reality (AR) to bring customers “inside” the holiday window display of its downtown Toronto store.

Dan Berthiaume
11/1/2022
Midwest grocer Woodman’s Markets streamlines retail media offering
An independent regional grocery chain is launching a centralized, white-label, self-serve supplier media portal.

Dan Berthiaume
11/1/2022
NASCAR partners with Amazon for frictionless shopping at racetrack
Patrons at Phoenix Raceway will soon have the option to speed up their concessions shopping experience.

Dan Berthiaume
11/1/2022
Etsy rolls out mobile image-based search
Users of the Etsy iOS app who find themselves at a loss for words have a new option to find desired items.

Dan Berthiaume
11/1/2022
Pacsun promotes holiday across metaverse, social channels
Metaverse pioneer Pacsun is keeping an immersive focus with its new holiday promotional campaign.

Dan Berthiaume
11/1/2022
FedEx’s ShopRunner e-commerce platform launches new mobile app
FedEx is attempting to offer a streamlined, mobile experience for users of its ShopRunnner e-commerce solution.

Dan Berthiaume
11/1/2022
Cyber Week signals look encouraging
A new survey indicates most consumers are still interested in the traditional “Cyber Week” (Thanksgiving – Cyber Monday) holiday shopping period.

Dan Berthiaume
10/31/2022
Walmart offers half-price subscription membership – for two days
The Walmart+ paid membership program is available at a substantial discount for the holidays – but consumers have to act fast.

Dan Berthiaume
10/31/2022
Ralph Lauren extends metaverse promotion to Fortnite
Ralph Lauren is engaging consumers on a second popular immersive gaming platform.

Dan Berthiaume
10/31/2022
Google unveils new online discount, promotional tools in time for holidays
Google is releasing new e-commerce features aimed at helping retailers spread the word about holiday discounts.

Dan Berthiaume
10/31/2022
Exclusive Q&A: Rite Aid, Giant Eagle ensure product safety with IoT
Internet of Things (IoT) sensing technology automates compliance with regulations regarding environmentally sensitive products.

Dan Berthiaume