Anthony’s Pizza streamlines phone ordering with AI
Anthony’s Coal Fired Pizza is rolling out artificial intelligence (AI) technology to enhance the processing of phone orders.
The fast food pizza chain, a subsidiary of BurgerFi International Inc., is deploying the ConverseNow voice AI technology platform for restaurants in all of its 60 Anthony's Coal Fired Pizza locations across the East Coast. Anthony’s is moving to full rollout following a successful pilot program of ConverseNow’s virtual assistant solution.
Equipped with conversational intelligence, ConverseNow AI-powered virtual ordering assistants replicate natural human dialogue to gauge customer sentiment and guide conversations. They can detect nuances and predict ordering behaviors, as well as upsell items based on contextual data and information available to them in real-time.
[Read more: BurgerFi to acquire pizza chain and lead joint expansion]
Nearly 50% of Anthony’s sales come from off-premises orders, with phone orders representing a significant revenue stream. The retailer is able to handle 100% of its phone calls via the virtual ordering assistants. Additionally, customers will be able to seamlessly integrate their loyalty numbers to earn points and rewards when ordering with voice-based AI.
“There’s no question that automation is the future, which is why Anthony’s was an early adaptor of this technology” said Ian Baines, CEO at BurgerFi International Inc. “With ConverseNow’s technology, Anthony’s is taking the system to the next level for faster service and an improved customer experience.”
"Anthony's Coal Fired Pizza is a phenomenal business. We are delighted to work with a leading brand in the restaurant industry and help it benefit from technology that allows it to make better use of its human capital while maximizing its delivery and pick up orders generated by its phone and voice channels," said Vinay Shukla, co-founder, and CEO of ConverseNow.
Established in 2011, BurgerFi is a multi-brand restaurant company that develops, markets, and acquires fast-casual and premium-casual dining restaurant concepts around the world, including corporate-owned stores and franchises. As of October 3, 2022, BurgerFi is the owner and franchisor of two brands with a combined 178 locations. Anthony's Coal Fired Pizza was acquired by BurgerFi on Nov. 3, 2021 and is a premium pizza and wing brand that operates 61 corporate-owned casual restaurant locations as of October 3, 2022.