Amazon offers new rewards program to Business Prime members
Business customers of Amazon can expand the benefits of a Prime membership.
The Amazon Business business-to-business procurement store has introduced Business Prime Rewards, an exclusive benefit for Business Prime members giving them the option to earn up to $1,000 annually on qualifying purchases while shopping on Amazon Business.
Customers can apply their rewards as a payment method and the value of their available points (100 points = $1) will be deducted from their order balance. Rewards points expire 12 months after being issued and they cannot be redeemed on digital items or gift cards.
Members can keep track of available offers, points balance, and rewards history in their Business Prime Rewards dashboard. The program was soft-launched earlier this year and is available as an exclusive benefit for free Business Prime Duo or paid Business Prime Essentials members in the U.S.
Amazon Business customers with a personal Prime membership can obtain access to the first tier of Business Prime membership for free, or upgrade to the next tier (Essentials) for $9.99 in their first year, at a discount of nearly 95%. New Business Prime members can also take advantage of this discount.
"From the neighborhood cafe to the local firehouse, small and medium-sized businesses are the heart of communities across the country and Amazon Business is committed to championing their growth through our unmatched selection, deep discounts and rewards, and smart capabilities," said Todd Heimes, VP of Amazon Business. "Our customers have been asking for a rewards program, and we’ve listened. Business Prime Rewards gives these entrepreneurs money back just for doing their usual business shopping."
Amazon recently announced via email to Chain Store Age a number of features and capabilities, as well as integrations with partner technology companies, it launched for Amazon Business customers.
[READ MORE: Amazon releases new tech features, integrations for business customers]
This followed the May 2024 release of a new interactive online resource center called Small Business Success Studio and a small business grant program., as well as number of enhancements aimed at large business customers rolled out in June 2024.
Amazon Business has more than 6 million business customers, ranging from sole proprietors to multinational enterprises. Features and benefits include a curated site experience, Business Prime, business-only pricing and selection, single or multi-user business accounts, approvals workflow, purchasing system integrations, payment solutions, tax exemptions, and dedicated customer support. Amazon Business is available in the U.S., Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, Japan and India.
