Amazon Fresh cuts prices on rotating basis

Another retailer is reducing prices as consumers continue to look for ways to save money.

Amazon Fresh is slashing prices on a select – and regularly changing – assortment of products. In an email to Chain Store Age, an Amazon spokesperson said that all customers who shop Amazon Fresh in-store or online in the U.S. can now save up to 30% on 4,000 weekly rotating grocery items every day. Product categories eligible for discount include meat, seafood, frozen food, dairy, cheese, beverages, snacks, and pastas, across national and private label brands.

In addition, Amazon Fresh in the U.S. is expanding upon the existing 20% in-store discount offered to Prime members on select everyday essential products with a new 10% price reduction on hundreds of grocery items when shopping online.

Amazon Fresh is also launching this program shortly after Target announced it will lower prices on approximately 5,000 frequently shopped items across its assortments, including grocery items such as milk, meat, bread, soda, fresh fruit and vegetables, snacks, yogurt, peanut butter, coffee and pet food.

The new rotating weekly price reductions also come as chief Amazon rival Walmart’s low prices continue to attract higher-income shoppers. And discount grocer Aldi has dropped priced on more than 250 items through Labor Day by dropping prices on more than 250 already discounted items. 

Since November 2022, Amazon Fresh has lowered prices on thousands of items and tripled the size of its promotion plan to deliver what Amazon says is millions of dollars in savings to customers. 

In a recent letter to shareholders, Amazon CEO Andy Jassy cited discount savings as part of the reason the company had a successful fiscal 2023, with results including 12% total year-over-year revenue growth. 

For all of 2023, Jassy said customers saved nearly $24 billion across millions of deals and coupons, almost 70% more than the prior year. In the first quarter of fiscal 2024, strong growth continued with Amazon’s net sales rising 13% to $143.3 billion.

 "We offer great prices on quality items every day at Amazon Fresh, ensuring grocery shopping is convenient and affordable for all our customers," said Claire Peters, worldwide VP, Amazon Fresh, in a statement emailed to Chain Store Age. “Increasing our weekly deals across thousands of items and expanding the reach of Prime savings at Amazon Fresh is just one way that we’re continuing to invest in competitive pricing and savings for all of our customers – both in-store and online."