Amazon introduces mobile AI shopping guides
Amazon is offering mobile customers a new solution to aid product research.
The e-tail giant is rolling out AI shopping guides in its U.S. iOS and Android app and mobile website on more than 100 types of products, including TVs, rugs, dog food, running shoes, headphones and face moisturizers.
The new guides consolidate key information customers need with a relevant selection of products. They also offer educational content and customer insights, with transition from learning mode to browsing a refined selection of products.
Guide users can also leverage Rufus, the generative AI-based expert shopping assistant trained on Amazon’s product catalog, customer reviews, community Q&A, and information from across the web to answer customer questions on topics such as shopping needs, product and comparisons; make recommendations based on conversational context; and facilitate product discovery within the mainstream Amazon shopping experience.
[READ MORE: Amazon releases mobile generative AI shopping assistant]
The shopping guides also use generative AI large language models (LLMs) to uncover attributes, use cases, features, brands, and terminology for each product type from catalog data and continually ensure that information is current and relevant.
The LLMs then generate tailored guide descriptions based on this information, paired with product recommendations. The guides are built on the Amazon Bedrock, an Amazon Web Services offering that provides different foundational learning models for companies, including Amazon itself, to build and scale AI-powered applications.
AI shopping guides will automatically appear in search autocomplete suggestions when appropriate. Customers will be able to click on them to start exploring the guide and narrowing their product search.
Shopeprs will also be able to click the "Keep Shopping For" card on the Amazon homepage to see AI shopping guides relevant to their recent shopping activities, as well as visit the dedicated AI shopping guides page on the Amazon site.
AI shopping guides are rolling out to all U.S. customers across more than 100 types of products, and Amazon intends to launch more product types in the weeks and months to come.
"It’s still early days, but we believe AI Shopping Guides — alongside our other AI-powered features — will meaningfully improve how you learn about, explore, and discover the products you need and want," Daniel Lloyd, VP of personalization at Amazon, said in a corporate blog post.
