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Acquia launches Campaign Cloud
Digital business company Acquia launched Acquia Campaign Cloud, offering customers a software as a service that it says is faster and more affordable than similar products like the Adobe Marketing Cloud.
With a single dashboard that’s meant to help manage client campaigns, as well as templates and multichannel delivery opportunities, and the company’s Cloud Site Factory powers the Campaign Cloud. The new service also comes with Acquia Lift and the recently acquired TruCentric, which personalizes experiences with content.
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PriceSpider rolls out dynamic repricing engine
Irvine, Calif. — PriceSpider, an online retail marketing service provider, is rolling out a re-pricing engine that enables manufacturers and resellers to automatically adjust pricing based on preset or on-the-fly criteria as it pertains to competitive market activity. The PriceSpider re-pricing engine provides the actionable data needed to set rules, manage strategy and optimize pricing activity with visibility into the market.