Artificial Intelligence

The retail industry’s data security efforts were upgraded week when the Retail Industry Leaders Association named the former Texas chief information security officer to lead the trade group’s new intelligence sharing organization.

RILA said Brian Engle would serve as executive director of the Retail Cyber Intelligence Sharing Center (R-CISC) and be responsible for managing the organization’s daily affairs.

Target’s goal of becoming a leading omnichannel retailer will be led by Tesco veteran Mike McNamara who joins the company as executive vice president and chief information officer.

Irvine, Calif. – Custom window covering retailer 3 Day Blinds is taking customization to a new level. The company has selected the engagement marketing platform from Marketo Inc. to create and deliver personalized content to new and existing customers, drive revenue increases and streamline marketing activities.

Forever 21 is planning to open 600 new stores in the next three years, and is helping to ensure those stores attract shoppers with Oracle Retail merchandising and assortment planning technology. By more accurately and efficiently predicting what precise individual items (including SKU-level variations) will be in demand in specific locations at specific times, Forever 21 is making stores as customer-centric as possible.

San Francisco -- The digital sizing station Me-Ality that made headlines for creating a denim size-matching solution inside Bloomingdale’s stores has now launched a new online retail shopping experience that allows shoppers to personalize their favorite brands to their own body shapes.

By Owen Shapiro

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

While you are preparing to take maximum advantage of all the glorious opportunities Big Data offers, keep in mind that the devil in Big Data could be in these overlooked details:
 

In another sign technology advancements are turning everyday life into the stuff of science fiction, Microsoft recently unveiled a new holographic computer system called HoloLens. Slated for official release this fall, HoloLens layers interactive 3-D holograms on top of the user’s physical surroundings, providing an “augmented reality” experience.