Artificial Intelligence

By Scollay Petry, OtherLevels

Top of mind for retailers wanting to better engage with shoppers in their brick-and-mortar locations this holiday season are in-location technologies (e.g. beacons) and the personalization tactics they make possible. According to MediaPost, about 20% of retailers already use iBeacons, while 54% plan to implement the technology by 2015. With the promise of immediacy and “in-store engagement,” others undoubtedly will jump on the beacon bandwagon soon.

CSA Editor Marianne Wilson interviews Junction Solutions' Industry Principal, Retail, Brion Reusche, at NRF's Big Show 2015.

By Amy ter Haar

London – If a picture is worth 1,000 words, then perhaps a video is worth 1,000 sales. U.K. electric appliance retailer ElectricShopping.com has increased unit sales by 37% using Treepodia’s new YouTube Fetcher service.

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By Will Poindexter and Coleman Mark, Bain & Company
 
Retailers need to quickly build world-class IT capabilities for omnichannel retailing — a seamless, integrated shopping experience, whether the customers are in the store or online. The major reason: customer expectations are rising, in part thanks to the strides made by new competitors with business models built on technology, and pure-play retailers like Amazon, which are not encumbered by legacy environments and physical stores.
 

By Marcel Munoz, CTO, Thanx Media

2014 was an interesting year in e-commerce. Who would have predicted that mobile commerce would explode the way it did? Advances in technology continue to influence consumer behavior and in turn their preferences are driving innovation in software and hardware.

As recently as a year or two ago, “mobile retailing” was a major industry buzzword. Everyone was busy trying to figure out how to best “mobile-enable” their enterprise.