Artificial Intelligence

My latest retail IT-related travels took me to the Retail Experience Center at Microsoft headquarters (in Redmond, Washington), where I toured a simulated shopping mall environment that demonstrated a variety of innovative ways the company is using technology to enhance customer engagement for retailers.  Here are the three most interesting solutions from that visit:

A Beacon for Coffee Drinkers

Brooklyn, N.Y. – Etsy Inc. reportedly employs Big Data and artificial intelligence systems to better target individual customers with personalized offers. According to the New York Times, Etsy uses tools including an open source machine learning framework called Conjecture, as well as an open source Apache solution called Kafka and in-house Hadoop, to monitor real-time data for fast processing and storage.

New York -- Target Corp. will beat Amazon.com by following three core philosophies,  the retailer’s top digital executive (and former Amazon.com exec) Jason Goldberger said during a keynote address at the annual Internet Retailer Conference and Exposition, in Chicago.

San Francisco - Visa Inc. and Verifone are launching a partnership that will enable retailers to offer their customers a more streamlined, secure purchase experience across digital and physical environments. As part of the partnership, Verifone will connect its POS gateway to Visa’s CyberSource global merchant payment management platform.

This will provide retailers with a single platform to protect customer payment data, mitigate fraud, and integrate digital and offline payment systems.

Redmond, Wash. – Microsoft Corp. recently held a press tour of its Redmond, Washington campus that included briefings on the future of technology. Two items that may be of particular interest to retailers are a transformation to an IT networking model based on interconnected nodes, and a world where encryption-based security is obsolete.

“Peripherals will become nodes on an interconnected network,” said David Baumert, senior program manager technology & research, Microsoft. “They will sense the meaning of interactions.”

Retailers planning their assortments for the holidays should get excited about a slew of new and innovative toy offerings from Disney.

Disney Consumer Products says it is joining together connected toys and wearable technology to put kids at the center of the world’s greatest stories from Disney, Marvel and Star Wars. A new system of toys and wearables from Disney will use smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across the Walt Disney Company.

The Kroger Co. has earned more recognition for its investments in food safety innovation.

The company's innovative electronic temperature monitoring project has been named a winner of the 2015 CIO 100 Award by International Data Group's CIO Magazine.

King of Prussia, Pa. – eBay Enterprise has helped its clients reduce average handle time and save money by using the NICE Interaction Analytics solution. eBay Enterprise processes roughly 17 million contacts per year on behalf of its retailers, across a full range of channels including phone, chat, email and social media. Its key focus is on lowering average handle time (AHT), delivering consistent, high quality service, and enhancing the consumer experience.