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Michaels crafts responsive merchandising strategy
Michaels Companies Inc. is tailoring its promotions, markdowns and prices to current customer demand.
The arts and crafts retailer is deploying Revionics merchandising solutions including the vendor’s promotions, markdown and price suites.
A very real challenge for retailers — who now market to the most technology-enabled, in-control shoppers ever — is to avoid the promotional downward spiral vortex and sidestep the vicious “race to the bottom” on competitive pricing. These traps severely erode margins, profits and brand image.
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5 reasons Facebook will have a major impact on CRM
Facebook has been getting a lot of attention for recent updates which make it more of a direct customer engagement tool. The attention is deserved, as Facebook is on its way to becoming a vitally important CRM platform. Here are five reasons why. 1. Everyone is doing it

