Williams Sonoma teams with Netflix franchise Bridgerton for new collection

Williams Sonoma is launching an exclusive collection inspired by one of the country’s most popular streaming series.

The home goods retailer is partnering with Netflix and Shondaland on Shondaland’s popular Bridgerton franchise. The new “Bridgerton for Williams Sonoma” collection consists of exclusive products designed to embrace the Regency-era elegance that has become synonymous with the show.

The items in the collection range from tableware to cakes and cookies to picnic baskets. (Full list at end of article). The retailer will also be carrying the Bridgerton Guide to Entertaining book that features more than 40 recipes for finger food, cocktails and mocktails all inspired by Bridgerton.

“We are proud to partner with Netflix and Shondaland to develop products inspired by the sets, fashion and storylines that have made Bridgerton a global phenomenon, and one of the most watched shows on Netflix,” said Felix Carbullido, president, Williams Sonoma. “Fans of Bridgerton will appreciate the design details that are apparent throughout the collection.”

Bridgerton will return to Netflix for season three in late spring of 2024.

“As the leader in bringing people together around food and high-quality products for the kitchen and home, the team at Williams Sonoma has created a beautiful collection that will delight home cooks, bakers and hosts alike,” said Shondaland chief innovation and design officer Sandie Bailey. “Together, we were able to infuse the world of Bridgerton into the Williams Sonoma brand in a way that feels authentic to both iconic and beloved brands.”

Here's the rundown of the items in the new collection.

• Bridgerton Baking Mixes
  • Flavors include Strawberry Scone Mix, Vanilla Earl Grey Quick Bread, Orange Cardamom Shortbread Mix. $18.95 each.
• Bridgerton Cakes, Cookies, Pastries and Petite Fours
  • Mini Cakes, Scones, Teapot Cake Pops, Cameo Cookies, Springerlie Cookies and Ollalieberry Floral Petite Fours. $29.95 - $59.95.
• Bridgerton Artisanal Chocolates, Candies, Gelato, Honey and Curds
  • Assorted Chocolate Truffles on a Chocolate Tray, Floral Lollipops, Rose-shaped Strawberry Gelato, Lavender Honey, and Passionfruit Curd. $16.95 - $59.95.
• Bridgerton Beverage Mixes
  • Created to be combined with your favorite spirit to create a unique cocktail or paired perfectly with sparkling water for a nonalcoholic refresher. Flavors include Elderflower Lemonade, Honey Ginger Tonic, and Blood Orange Blossom Fizz. $21.95 each.
• Bridgerton Tableware
  • Cocktail Napkins, Linen Napkins, Tablecloths and Table Runners. $29.95 - $119.95.
• Bridgerton 8 Day Countdown Calendar
  • Eight of Lady Whistledown's preferred confidential comestibles, one for each episode of the upcoming season. $39.95 each.
• Bridgerton Picnic Basket
  • The handwoven basket holds elegant ceramic plates, golden flatware, wine glasses, a corkscrew, a cheese board, cheese knife, napkins and a blanket. $349.95 each.

Williams Sonoma will also be carrying the Bridgerton Guide to Entertaining book that features over 40 recipes for finger food, cocktails and mocktails all inspired by Bridgerton.