Direct mail remains a valuable tool in the digital age, providing tangible consumer experiences. By combining direct mail with cost-effective cooperative mail, brands can reach broader audiences, deliver big-brand offers, boost engagement, and foster loyalty. Cooperative direct mail: a smart investment for brand awareness, sales growth, and sustainable marketing success.
","alternateLabel":"eBook","teaserImage":{"id":77363,"url":"https://assets1.chainstoreage.com/styles/secondary_articles_short/s3/2023-06/csa_vericast450_65293_500x281.jpg?h=73306683&itok=cIpsVy4l","width":500,"alt":"vericast-teaser-image-shopping-cart","height":281},"sponsored":true,"businessTopic":[{"id":108,"name":"Retailer Intelligence"},{"id":119,"name":"Media Advertising"}],"company":[{"id":601,"name":"Vericast"}],"contentType":[{"id":299,"name":"White Papers"}]},{"title":"How a National Retailer Helped Build a Better Solution for After-Hours Service Management","id":92099,"bundle":"whitepaper","url":"/how-national-retailer-helped-build-better-solution-after-hours-service-management","date":"2023-06-12T04:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"","body":"After-hours maintenance issues are a challenge for every facilities team. Whether you rotate the “emergency phone”, or, you rely upon a call-center to answer the phone. Either choice has always had negative side effects.
\n\nIn this article you will read how one retail/vendor collaboration moved an idea from the meeting room into a National Best Practice with almost ten-years of success.
\n\n","alternateLabel":"Article","teaserImage":{"id":77359,"url":"https://assets1.chainstoreage.com/styles/secondary_articles_short/s3/2023-06/csa_abby_solutions_group_66026_500x281.png?h=73306683&itok=A7_1J1Ew","width":500,"alt":"abby-solutions-tools-teaser-image","height":281},"sponsored":true,"businessTopic":[],"company":[],"contentType":[{"id":299,"name":"White Papers"}]},{"title":"How to Implement a Flexible Pricing Strategy to Maximize Revenue","id":91246,"bundle":"whitepaper","url":"/how-implement-flexible-pricing-strategy-maximize-revenue","date":"2023-05-02T14:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"","body":"
Agile pricing strategies enable retailers to effectively navigate changes in market trends and gain a significant competitive edge — both online and in-store.
\n\nThis white paper outlines how to leverage a flexible pricing solution to:
\n\n- Address shopper expectations and minimize \"walkaways\"
\n\n- Maintain customer experience and brand values amid dynamic conditions
\n\n- Gain efficiencies with staff while saving costs on supplies
","alternateLabel":null,"teaserImage":{"id":76939,"url":"https://assets1.chainstoreage.com/styles/secondary_articles_short/s3/2023-04/teaser_image_-_500x281.jpg?h=73306683&itok=WFfe2hOU","width":500,"alt":"brothermobile-teaser-apr","height":281},"sponsored":true,"businessTopic":[],"company":[],"contentType":[{"id":299,"name":"White Papers"}]},{"title":"More DTCs are going physical — and paving the way for retail","id":90840,"bundle":"whitepaper","url":"/more-dtcs-are-going-physical-and-paving-way-retail","date":"2023-03-06T17:09:00","author":{"email":"lmartin@ensembleiq.com","uname":"lmartin@ensembleiq.com","firstName":"Lindsay","lastName":"Martin","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"","body":"Learn how direct-to-consumer and digitally native businesses like Allbirds, Away Travel, Bonobos, Lululemon and more are investing in brick-and-mortar stores and what can be learned from their success, including:
\n\n- Blending fulfilment for online and offline growth
\n\n- Fleet expansion as customer acquisition strategy
\n\n- Maximizing location data, community and the experience factor
","alternateLabel":null,"teaserImage":{"id":76582,"url":"https://assets1.chainstoreage.com/styles/secondary_articles_short/s3/2023-03/csa_placer_labs_inc_62697_655x368.png?itok=ElPvpQHY","width":655,"alt":"placer-teaser","height":368},"sponsored":true,"businessTopic":[{"id":204,"name":"Research Topic"},{"id":108,"name":"Retailer Intelligence"}],"company":[],"contentType":[{"id":299,"name":"White Papers"}]},{"title":"The Power of Agile Pricing in Moving Retail Inventory","id":90545,"bundle":"whitepaper","url":"/power-agile-pricing-moving-retail-inventory","date":"2023-02-02T05:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"","body":"Although retail trends come and go, one thing is certain to stay: the balancing act that is inventory management. Too much inventory is costly, but too little inventory can lead to out-of-stocks and dissatisfied customers. To manage this, retailers rely on agile pricing strategies to move inventory faster. And an agile retail operation is one that can handle up-to-the-minute pricing, markdowns, promotions, and price-matching.
\n\nIn this free white paper, you'll learn how a busy Shell Mart manages inventory and implements agile pricing, all with an easy-to-use price labeling system that keeps pace with their nonstop operations.
\n\n","alternateLabel":null,"teaserImage":{"id":76335,"url":"https://assets1.chainstoreage.com/styles/secondary_articles_short/s3/2023-01/csa_brother_mobile_solutions_63735_655x368.jpg?itok=v2TJgKet","width":655,"alt":"Brother-Mobile-Teaser","height":368},"sponsored":true,"businessTopic":[{"id":108,"name":"Retailer Intelligence"}],"company":[],"contentType":[{"id":299,"name":"White Papers"}]},{"title":"A2L Servicing Best Practices ","id":89602,"bundle":"whitepaper","url":"/a2l-servicing-best-practices","date":"2022-10-05T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"","body":"
HVACR service technicians are at the leading edge of the transition to lower-GWP refrigerants in commercial refrigeration. Lower flammability A2L refrigerants are emerging as viable alternatives but will require new safety management strategies and more rigorous attention to HVACR servicing fundamentals.
\n\nAlthough the technician community is largely unfamiliar with A2L servicing requirements, the transition to A2Ls won’t require a fundamental shift in the way service calls are conducted. Recommended best practices for A1 refrigerants still apply — with the addition of a few special considerations and A2L-rated tools.
\n\nCheck out our A2L servicing best practices article to learn how you can support the safe, successful emergence of A2L refrigeration.
","alternateLabel":"Article","teaserImage":{"id":75877,"url":"https://assets1.chainstoreage.com/styles/secondary_articles_short/s3/2022-11/csa_emerson_climate_technologies_61609_500x281_2_0.jpg?itok=ADP2MOLT","width":500,"alt":"emerson-teaser-2","height":281},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Autonomous Cleaning is Vital to the Success of the Retail Industry ","id":89523,"bundle":"whitepaper","url":"/autonomous-cleaning-vital-success-retail-industry","date":"2022-10-01T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"","body":"“99% of 1,004 adult customers...refuse to go back to a poorly cleaned store.”
\n\nAs labor issues continue to disrupt daily routines and procedures, store cleanliness decreases, and staff becomes overwhelmed resulting in poor customer service and decreased sales. Your store suffers as shoppers lose interest and switch to competitors!
\n\nClean stores, happy staff, and exceptional customer service are vital to the success of the retail industry!
\n\nLearn how you can achieve consistent cleaning, exceptional customer service, happier workers, and increased revenue in our infographic.
","alternateLabel":"Infographic","teaserImage":{"id":75459,"url":"https://assets1.chainstoreage.com/styles/secondary_articles_short/s3/2022-09/csa_teaser_2_655x368.png?itok=WQxCmLTL","width":655,"alt":"ice-cobotics-teaser","height":368},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Report: Keeping in Compliance—What a Retailer Needs to Know","id":89202,"bundle":"whitepaper","url":"/report-keeping-compliance-what-retailer-needs-know","date":"2022-08-29T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Exclusive report: Keeping in Compliance—What a Retailer Needs to Know","body":"Complying with multiple regulations and jurisdictions is a challenge for any business. This exclusive Avalara/Chain Store Age white paper tells how retailers are coping — and how to improve.
","alternateLabel":null,"teaserImage":{"id":75206,"url":"https://assets1.chainstoreage.com/styles/secondary_articles_short/s3/2022-08/500x281_avalara_v1.jpg?itok=fBKRK4XE","width":500,"alt":"Avalara","height":281},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"EAS Source Tagging – Reducing Loss and Growing Sales for Retailers","id":88966,"bundle":"whitepaper","url":"/eas-source-tagging-reducing-loss-and-growing-sales-retailers","date":"2022-07-27T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"","body":"This easy-to-read digital asset reveals how retailers can achieve improved product availability and increased sales in-store by reducing shrink with electronic article surveillance (EAS) source tags.
\n\nBy applying EAS tags before they reach the store, retailers can assure products are received already secured and ready for the shelves.
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