Connected Assortment Journey and the Value of AI

Retail has undergone a seismic change in the past 10 to 15 years, shifting from a “push” model, where shoppers largely select from a limited assortment determined by merchandisers, to a “pull” model, where shoppers dictate the products they want to buy and use the reach of the Internet to find them. 

In this environment, competitive differentiation requires providing customers with a seamless link to “connected assortments” of the products they truly want to buy. This e-book explains how you can utilize cutting-edge AI technologies to transform your data management capabilities to better understand, anticipate and react to fluctuating consumer demand.