Wayfair’s answer to Prime Day kicks off Sept. 23

Wayfair’s is making its annual sales extravaganza a two-day affair.

The online home furnishings giant announced that Way Day 2020 will kick off on Sept. 23 at 12 a.m. (ET) and last two full days. The popular sales event will include free shipping and up to 80% off best-selling products across all major categories, with more than 200,000 items included, according to Wayfair.

In addition, beginning Sept. 16, customers can sign up for alerts for thousands of limited-time flash deals.

Wayfair launched Way Day as a 24-hour online sales event across 70,000 products in April 2018.  Last year, it extended the sale to 36 hours.

“Now more than ever, comfort at home is top of mind for our customers and with the launch of Way Day next week, we are excited to offer even more exceptional value on the items that help our customers create the homes they love,” said Steve Oblak, chief merchandising officer, Wayfair. “We have partnered with our thousands of suppliers to source the best possible pricing so we can offer 48 hours of flash deals and unbeatable savings for every room in the home across all styles and budgets. We hope these savings come at a time that is helpful to our customers as they settle into the fall season and work and school routines.”