Wayfair adds another New York location to pipeline — here’s the list

Wayfair is doubling down on its physical retail strategy in the Empire State.

The digitally native home furnishings giant plans to open a 96,000-sq.-ft. at The Boulevard in Buffalo, New York, in 2028.  It will be the company’s 12th store, and second location in New York, following the opening of a store at the Ridge Hill open-air lifestyle center in Yonkers early next year. (See end of article for list of upcoming locations.)

Shoppers at the Buffalo store will be able to explore curated room and style displays featuring Wayfair Verified products and consult with on-site design experts. Many items will be available for same-day pickup while there are fast delivery options for larger purchases.

“The addition of Wayfair marks the exciting first step in the transformation of the former Boulevard Mall,” said Eric Recoon, VP of development and leasing for Benderson Development. “As a leading global brand with a unique retail concept, this is a great addition to Amherst and the greater Buffalo market. Our vision is to create a vibrant, open-air destination that brings new retail, dining, entertainment and other experiences to the community, and we’re looking forward to beginning this next chapter with Wayfair.”