Walmart is partnering with a digital media platform to offer a shoppable assortment of home goods in an online home experience.
The discount giant is participating in Mashable Home, a 360-degree virtual home environment offered by the Mashable platform through Thursday, April 8. Mashable Home features concept rooms and dynamic activations such as shoppable hotspots, live and on-demand programming, and interactive games.
Walmart joins the Mashable home as the official presenting partner, with featured promotions of the Walmart+ paid membership program and its springtime cross-category products. Mashable has created a virtually-rendered 3D immersive home that customers can explore through a self-guided tour.
As presenting partner, Walmart’s spring collection will be heavily featured throughout three rooms in the Mashable Home: the kitchen, the living room, and the outdoor space. Each room will showcase trending products which customers can easily click on to purchase directly from Walmart.com.
Shoppable moments will be coupled with original lifestyle programming, such as the kitchen featuring cooking videos with a popular Instagram influencer in which they use fresh Walmart groceries and popular cooking gadgets to create recipes. Throughout the home, customers can learn about 50+ featured products, discover suggested items, and build out their cart independently on Walmart.com.
Each of the six core rooms (kitchen, living room, bedroom, outdoor space, flex space, garage) includes art, editorial content, videos, and shoppable and interactive moments. New content will be featured through a five-day live programming event (March 8-12), with all content accessible through April 8.
“Mashable’s Shoppable Hotspots paired with Walmart’s curated products gives shoppers interactive points of product discovery and inspiration, with a seamless and easy way to purchase,” said Sarah Henry, senior director content & influencer marketing at Walmart.