Select Frito-Lay products in Walmart stores will bring customers to a virtual celebration of employees who make a difference.
Walmart and Frito-Lay parent PepsiCo are launching “Every Day Heroes,” a joint recognition effort for Walmart associates nationwide who make a difference for their co-workers, customers and communities. Specially packaged Frito-Lay items will feature a QR code linking to a site where customers can learn firsthand how these associates make an impact through their work.
Featured associates are involved in initiatives such as wearing yellow for Senior Shopping Hour to signify optimism and positivity; representing women in trucking; regular participation in Days of Giving, where store teams contribute to community organizations in need of support; offering “Thank You Thursdays,” celebrations recognizing store team contributions via social posts and thank you notes; gifting associates with Easter treat bags, hero pins and personal pizzas to keep their spirits high; and creating “locker treats” for associates that include fun and encouraging messages to brighten their day.
“When we talk about heroism, we often think of the spectacular, but simple acts of service, kindness and enthusiasm that make all the difference, especially during challenging times,” said Julie Murphy, chief people officer, Walmart U.S., in a corporate blog post. “The Every Day Heroes have gone to remarkable lengths to serve others, and so many of us are inspired by how they live our Walmart values. We’re thankful not only for the work these associates have done, but also for who they are as people. Considering what a unique year it’s been for our business – both in its obstacles and in the incredible ways our associates have overcome them – we see this program as an equally unique way of recognizing the people at the center of all we do.”