Walmart launches paid membership program in Mexico
Walmart+ is now available for consumers in Mexico to join.
Walmart is launching Walmart+, the paid membership program it initially introduced in the U.S. in September 2020, in Mexico for roughly $5 per month or $47 per year. Benefits and perks of Walmart+ membership in Mexico include:
- Free shipping with no minimum purchase and free delivery on scheduled orders of roughly $21 or more. As an introductory benefit through Nov. 30, there is no minimum purchase required for free delivery on scheduled orders.
- Free shipping on eligible purchases of roughly $21 or more through Walmart’s digital channels. As an introductory benefit through Nov. 30, free shipping will also be available with no minimum purchase requirement.
- Complimentary access to the Universal+ Essential streaming service.
- An additional 2 GB of high-speed data with every BAIT prepaid phone and Internet service recharge.
- Access to Programa Salud Individual telehealth, which includes medical consultations, nutritional and psychological guidance, as well as daily discounts of 5% to 8% at Walmart pharmacies.
- Double benefits through the Walmart Beneficios rewards program.
Walmart+ arrives in Mexico following more than six years of experience in the U.S. and its recent launch in Canada. On average, Walmart says U.S. members shop three times more frequently, spend four times as much, and visit e-commerce channels seven times more often than non-members.
[READ MORE: Walmart+ loyalty program expands into Canada]
The retailer recently began making memberships in the Walmart+ and Sam’s Club Plus U.S. subscription programs available together for $120 a year — almost $100 less than members pay to buy individual memberships at the two retailers. (Both stores will continue to offer standalone memberships.)
"Walmart+ allows us to expand the value we offer our customers and enhance their experience with Walmart through a more comprehensive offering,” said Karthicka Krishnasamy, senior VP, e-commerce and growth, Walmart de México y Centroamérica. “By bringing together benefits that address different everyday needs, we aim to build long-term customer relationships and continue accelerating the growth of our omnichannel business.”
In June, Walmart started making a curated assortment of hundreds of thousands of items from its online marketplace available to customers in Mexico. The assortment includes categories such as apparel, home, electronics and orders are delivered via the same network that serves customers in the U.S. Shipping and customs clearance will be handled by international carriers in what the retailer says is an effort to help ensure reliable delivery.
Walmart operates in Mexico and Latin America under the Walmart de México y Centroamérica (Walmex) banner. Walmex operates in six countries: Costa Rica, El Salvador, Guatemala, Honduras, Mexico and Nicaragua. It has more than 4,000 stores and clubs, as well as 32 distribution centers in the region.
