Walmart launches new collection with TV personalities

Walmart is moving outdoors for its latest designer collaboration in the home category.

The retail giant is launching an outdoor furniture and décor collection, the Dave and Jenny Marrs Collection for Better Homes & Gardens. It is Walmart’s latest collaboration with builder-designer duo Dave and Jenny Marrs, the stars of HGTV home remodeling show "Fixer to Fabulous.”

The Walmart-exclusive collection launches with 30 outdoor home and décor items, including outdoor furniture, rugs, pendants, lanterns and planters. The collection features neutral colors and handcrafted elements with natural wood and clay, chunky open weaves and antique brass, reflecting the style Dave and Jenny have in their own home, according to Walmart.

Among the featured items are a teak wood porch swing with cushions for $897, planters in different sizes and styles from about $12 to $49, and area rugs from $78 to $149.

“Fans of Dave and Jenny Marrs love their livable, elevated style and will equally love the curated, “perfectly imperfect” looks from their home collection – all at the great prices found at Walmart,” wrote Julie Barber, senior VP, hardlines, Walmart U.S., in a blog post.

The new collection’s upscale look and chic stylings put it in competition with rival Target’s Hearth & Hand with Magnolia home collection, which launched in 2017. The Target line is designed in partnership with all-around lifestyle television couple Chip and Joanna Gaines.

Walmart has been steadily increasing its home furnishings and décor offerings, both in-store and online.

It recently expanded its exclusive Gap Home brand, launched in partnership with Gap Inc. in May 2021, to include furniture.

[Read More: Walmart, Gap expand Home partnership with launch of furniture collection]