Waffle House enables contactless payment, unifies store data

A fast-casual breakfast chain is overhauling its store operations.

Waffle House is leveraging Oracle technology to streamline payment and store management. The retailer is deploying the Oracle Payment Cloud Service platform to accept contactless payment options mincluding debit/credit cards, Apple Pay, Google Pay, and Samsung Pay. Oracle Payment Cloud Service offers transparent, fixed fee rate pricing with no monthly minimum requirements.

In addition, Waffle House is using Oracle Micros Simphony Cloud POS to upgrade operational management with a single view of data across every store location.

“Our customers love the classic nostalgia of our restaurants and maintaining that feeling of a dine-in experience at the Waffle House is important to our brand,” said Patrick Marshburn, VP of innovation & strategy, Waffle House. “At the same time, we know those same customers are looking for modern conveniences like paying from their mobile device. In just three months we were able to seamlessly rollout the POS systems and Oracle payment system-wide. We are already seeing a positive response from both our restaurant operations team and our customers.”

“For 68 years, Waffle House has been a legend in American dining, known for its unforgettable food and service,” said Simon de Montfort Walker, executive VP and GM of Oracle Food and Beverage. “Working closely with the Waffle House team, we were able to upgrade all its locations to our payments and Simphony platform in just months – before the busy summer rush. So, while servers will still take orders on their classic yellow ticket books, customers now can leave the cash behind to pay and tip with their preferred digital payment method. This is a big step forward in efficiency and convenience for both customers and Waffle House employees.”  

Waffle House is headquartered in Norcross, Ga. The Waffle House system is more than 1,900 locations in 25 states.  All restaurants are open 24-hours a day, seven days a week.

Uno Pizzeria unifies data management at POS

Fast-casual pizza chain Uno Pizzeria & Grill is also leveraging the Oracle Micros Simphony Cloud POS platform, in an initiative to collect and analyze data including order and delivery history and loyalty rewards, as well as store operations. Equipped with expanded insight into its customers' changing needs, Unos has identfied popular food items to improve its menu offering.

In addition, Unos has also been able to streamline customer-facing and back-of-house store operations by plugging third-party applications into Simphony. These include new mobile ordering and contactless payment options for curbside and pay-at-the-table transactions.