The Vitamin Shoppe boosts online delivery capability

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The Vitamin Shoppe boosts online delivery capability

By Dan Berthiaume - 08/25/2020

A leading specialty health-and-wellness retailer now offers same-day delivery in partnership with Instacart.

The Vitamin Shoppe is leveraging Instacart to provide delivery in as fast as an hour from over 720 The Vitamin Shoppe and Super Supplements retail locations across the U.S. The chain joins other non-grocers, including Big Lots and Staples, that have recently partnered with the on-demand delivery platform. Until the COVID-19 pandemic began in March, Instacart primarily partnered with grocery retailers or discount and warehouse club chains with a large grocery assortment.

This partnership marks the first time ever that customers will have access to same-day delivery from The Vitamin Shoppe and Super Supplements. Customers shopping from The Vitamin Shoppe or Super Supplements via Instacart now have access to delivery of thousands of items, including vitamins, supplements, herbs, immune support products, sports nutrition, CBD hemp extract (in select states), superfoods, natural beauty and skincare, and snacks and beverages.

The Vitamin Shoppe customers can begin shopping via Instacart by going to its dedicated page on Instacart or opening the Instacart app on their mobile device. From there, customers select their city and store, and can then begin adding products to their Instacart cart. An Instacart personal shopper will pick and deliver the order within the customer's designated time frame – whether they choose to receive it same-day or schedule their delivery in advance.

“At The Vitamin Shoppe and Super Supplements, our mission is to provide the highest-quality health and wellness products to our customers, while enabling them to shop how and where they prefer – whether that's in-store, curbside, online, on our mobile app, on the phone with customer support, or through a one-on-one virtual nutritionist appointment,” said Sharon Leite, CEO of The Vitamin Shoppe. “We're excited to add Instacart to that array of options, giving shoppers the ease, speed, and reliability of same-day delivery from our stores, right to their home or business. During these challenging and unpredictable times, the innovative Instacart service provides a secure and convenient way to access our trusted wellness solutions."

"Same-day delivery has become a lifeline for people across the U.S. and we're proud to bring The Vitamin Shoppe's beloved health and wellness products to customers nationwide in as fast as an hour," said Chris Rogers, VP of retail at Instacart. "We're excited to provide The Vitamin Shoppe customers with a seamless new way to access all the health essentials they need from the comfort of home."

The Vitamin Shoppe, a subsidiary of Franchise Group Inc., conducts business through over 720 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and via its website. Instacart has partnered with more than 400 national, regional and local retailers to deliver from more than 30,000 stores across more than 5,500 cities in North America.