Vitamin brand enters subscription market

Dan Berthiaume
Senior Editor, Technology
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MegaFood aims to drive growth via recurring customer relationships.

The provider of environmentally/socially sustainable vitamins and supplements has introduced a subscription program. The program is supported by Ordergroove’s relationship commerce platform, built on Salesforce Commerce Cloud. Within the first week of initial launch, Megafood saw more than 25% of our daily shoppers convert from one-time buyers to recurring customers.

MegaFood is leveraging a new Ordergroove integration for Commerce Cloud. The integration includes a pre-built integration cartridge that enables automatic syncing of product and customer data and instant creation of a consumer self-management dashboard, self-service retailer tools for managing and monitoring programs, and authentication and advanced encryption service (AES) encryption for secure transmission of customer and payment data via web services, including an authenticated endpoint in Commerce Cloud enabling Ordergroove to place subscription orders on behalf of subscribers.

“Offering convenient, personalized shopping experiences is paramount as we look to grow our loyal customer base,” said Mario Protano, director of direct-to-consumer and digital marketing, MegaFood. “Ordergroove’s expert capabilities and experience are enabling us to deliver the value and convenience our consumers are seeking.”

Specialty health-and-wellness retailer The Vitamin Shoppe recently launched Only Me, a personalized online assessment that delivers a custom assortment of vitamins and supplements to participating subscribers each month.