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Vitamin Shoppe gives customers shot at subscription

The specialty health-and-wellness retailer is the latest chain to seek a boost from a subscription service.

The Vitamin Shoppe is launching Only Me, a personalized online assessment that delivers a custom assortment of vitamins and supplements to participating subscribers each month. Designed by medical experts, Only Me utilizes a detailed questionnaire about current health status and daily routines to curate a wellness plan for each individual.

Once the assessment is complete, customers are provided with a uniquely sourced daily regimen. Only Me bundles together vitamin and supplement formulas in personalized daily packs, designed to work together to help individuals reach their wellness goals. Each pack is individually tailored from a library of 37 supplements. Each plan is individually tailored to also include support for brain, mood, energy, sleep, immunity, digestive, aging, gender and maternal need states. Customers can sign up online or in-store.

The personalized subscription service is priced starting at $20 per month, with individual plan prices based upon the total recommended products and dosages. Pre-packaged daily Quick Packs are also available for purchase, such as sleep, pre-natal, beauty, and foundation.

Only Me also provides users with access to The Vitamin Shoppe's team of certified nutritionists, who serve as an ongoing resource for customers and are available for one-on-one coaching and consultations, via live video chat, phone, or in-store consultations in select markets. The Vitamin Shoppe's nutritionists are part of the retailer’s Free Nutrition Coaching from Healthy Awards program, which is now available to all Healthy Awards loyalty members. The program offers personalized, 45-minute consultations for silver and gold members and 30-minute consultations for bronze members with a nutrition coach by live video chat, phone, or in-store visit. The virtual sessions include individual nutrition and supplement recommendations, and customized health guides tailored to a customer’s lifestyle.

"At The Vitamin Shoppe, we understand that wellness is not one-size-fits-all, and that our customers are looking for custom solutions to meet their own unique health and wellness goals,” said Sharon Leite, CEO of The Vitamin Shoppe. “With the launch of Only Me, we are encouraging customers to take time for self-care and prioritize their health, with the ease and convenience of a personalized delivery service – so they can become their best selves, however they define it."

Based in Secaucus, N.J., The Vitamin Shoppe operates more than 750 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, as well as an e-commerce site.
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