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Uber partners with Vroom Delivery for c-store deliveries

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Uber is partnering with Vroom Delivery.

Uber is expanding convenience store delivery options in a new integration with Vroom Delivery.

The company, which initially expanded from its core rideshare business into third-party online delivery with the launch of Uber Eats in 2015, is enabling convenience retailers utilizing Vroom Delivery's back office, inventory, and loyalty solutions to take orders from the Uber Eats app.

In addition, convenience retailers on the Vroom Delivery platform can also now also fulfill orders via the Uber Direct white label delivery fulfillment service. Uber is offering marketing incentives to convenience retailers on the Vroom Delivery platform that utilize Uber Direct for their white label fulfillment.

Meanwhile, retailers on the Uber Eats app can now leverage Vroom Delivery's menu management services to create online menus with thousands of products and automated inventories.

Retailers using both Vroom Delivery and Uber Eats can have orders from both channels automatically rung up and routed to a single tablet with integrated thermal receipt printer capabilities.

"We are excited to partner with Vroom Delivery to help convenience retailers reach more customers and grow their businesses with delivery," said Bernie Huddleston, GM of Uber Direct for U.S. and Canada. "By making it easier for convenience retailers to take in and fulfill online orders and leverage the network of couriers delivering with Uber, this new partnership will benefit consumers and convenience retailers alike."

"We are so thrilled to be partnering with Uber to help convenience retailers grow their online sales,” said John Nelson, CEO of Vroom Delivery. “Our unique integrations and automation in the industry combined with Uber's network of independent drivers and the Uber Eats Marketplace will both lower costs, improve efficiency, and increase the range of items consumers can get delivered. We can't wait to see the results."

Several of Uber and Vroom Delivery's larger mutual customers have already signed up for this partnership, and both companies expect more chains to sign up in the coming months.

Headquartered in San Francisco, Uber Technologies Inc. started in 2010 as a rideshare service and has provided more than 39 billion trips globally. The company has since evolved into more of an e-commerce platform, with offerings including a seasonal e-commerce storefront and automated robotic delivery.

Founded in 2016 and headquartered in Miami, Vroom Delivery currently partners with regional and national chains representing over 3,000 stores in nearly 40 U.S. states.

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