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Top YouTube star busts into the burger business at American Dream

Al Urbanski

YouTube sensation Jimmy Donaldson recently gave $10,000 to each of 23 people who eluded being captured by him overnight in the American Dream mall.

On Labor Day, more than 10,000 fans gathered at the New Jersey mega-center to fork cash over to the 24-year-old social media gamesman (a.k.a MrBeast) and sample his Beast Style burger and Crispy Chicken Tender Sandwiches.

The very first MrBeast Burger had opened in the New Jersey Meadowlands.

“MrBeast is the world’s greatest content creator,” said American Dream CEO Don Ghermezian. “His passion for creativity, powerful brand, and philanthropic nature aligns perfectly with the American Dream vision.”

Donaldson started on YouTube at the age of 13 and went viral in 2017 with the first of his contest-oriented videos. Common MrBeast titles include “100 Girls Vs. 100 Boys for $500,000” “Extreme $500,000 Game of Tag,” and “Offering People $100,000 to Quit Their Job.”

MrBeast has put his wealth and influence to work for several charities, as well. Most of his videos attract 10 million views and he has used his immense audience to benefit Arbor Day Foundation, Team Seas, Ocean Conservancy, and The Ocean Cleanup. He also co-founded Team Trees, which aims to plant 20 million trees in the United States.

MrBeast Burger started online with 300 virtual locations in the United States and quickly grew to approximately 1700 outlets worldwide. Its first physical location at American Dream is expected to kick off a nationwide, major-market expansion. 

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