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Target in new exclusive partnership—with TV duo
Target Corp. is launching a new brand with HGTV's 'Fixer Upper' stars Chip and Joanna Gaines, and it's doing it just in time for the holidays. The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line called Hearth & Hand. It is Magnolia’s first collaboration with a retailer.