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TECHNOLOGY

  • Google Home helps users ‘go shopping’

    Google Home is giving Amazon’s Echo a run for its (shopping) money.   On Thursday, Google announced that shoppers can use Google Home to order everyday basics from Google Express retailers, including Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond and others, reported GeekWire.   
  • Social media giant assists businesses with hiring

    Retailers may have a new way to spread the word about their job openings.   Facebook now allows businesses in the United States and Canada to post available positions on their company pages or in the new “Jobs on Facebook” bookmark. Facebook users can also see job posts in their news feed, and alongside other posts on Facebook’s business pages, the social network said.   
  • Reimagining Retail: Sur La Table

    Recently, I was in my kitchen making Veal Provençal for my kids. As I reached for the can of peeled tomatoes, my worn out can opener broke in my hand. I turned to my Alexa device and told it to order a new can opener from Edlund. Two days later, the package awaited me when I got home.  
  • Specialty retailer boosts online revenue with enhanced marketing tool

    Driving conversion in a digital landscape requires a new level of engagement.   Pacific Sunwear of California has found a way to reconnect with its digital shoppers, as well as improve its click performance, drive conversion, and thus, sales. Using Rakuten Marketing Search, a solution available through Kenshoo’s advertising platform, the retailer is refining its strategic marketing approach, focusing on consumer engagement (click performance) and automating its ad spend management processes.  
  • Study: Retailers leave money on table due to lack of personalized service

    Disappointing shopping experiences are costing brick-and-mortar retailers serious money.   Stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers personalized in-store shopping experiences. Shoppers would increase their in-store spending by 4.7% — if they received better, more personalized service from retailers.   
  • Accenture: Traditional loyalty programs waste ‘billions’ in digital age

    Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to.   This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.  
  • Is Facial Recognition in Retail Market Research the Next Big Thing?

    Remember the memory-erasing Neuralyzer in "Men in Black"? Or more recently, "Ex Machina," the Oscar-winning story of a humanoid robot that uses emotional persuasion to outsmart humans and escape from the secluded home of its creator?  
  • Sears Holdings adds to Trump defections

    The Trump brand at retail has taken another hit.    Sears and Kmart this week removed 31 Trump Home items from their e-commerce sites, Reuters reported, to focus on more profitable products. Neither Sears nor Kmart carried the products in their brick-and-mortar stores.  
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