TECHNOLOGY

Back-to-school promotions seems to start earlier and earlier each year. But most consumers aren’t buying the pitch.      That’s one of the findings of a new report by A.T. Kearney in which the majority of consumers surveyed said they planned to do most of their BTS shopping in August and September. (Only 4% of shoppers did any of their shopping as early as July 4.) And in another nod to the "old school" shopper, the study suggests that brick-and-mortar will still make or break back-to-school sales.

Wal-Mart Stores announced it will acquire retail start-up — and would-be Amazon rival — Jet.com for approximately $3 billion in cash. Additionally, $300 million of Walmart shares will be paid over time as part of the transaction.   The deal will go a long way to helping Walmart expand its e-commerce growth and customer reach, and also give it more firing power as it competes with Amazon.  And Jet.com’s popularity with millennials will help the discounter attract a younger, higher-income customer. 

Lowes Foods is the first supermarket retailer to launch an integrated digital coupon solution.   Lowes is using a solution developed by Unata, a provider of one-to-one digital solutions for grocers, and Inmar, a technology and analytics company, which integrates digital coupons directly into the grocer’s e-commerce and e-circular programs.  

Instant delivery. Athleisure wear. Rented and used clothing.    These are among the five trends identified by consumer financial services company Synchrony Financial as impacting both the retail and mobile payments space.   Here’s a review of what Synchrony says consumers are especially interested in:  

BJ’s Wholesale Club has selected CommerceHub’s unified platform to bolster its online assortment, fulfillment and delivery.    “We’re committed to delivering uncompromising value to our Members, and CommerceHub is a strong partner,” said Jackie Cunningham, VP of e-commerce at BJ’s Wholesale Club, which operates 213 stores in 15 states.   

Wal-Mart Stores is in talks to buy start-up Jet.com, an online retailer that has styled itself as a challenger to Amazon, the Wall Street Journal reported.   The acquisition would give a big boost to Wal-Mart’s digital efforts, as well as its efforts to compete with Amazon. At the company’s annual shareholders meetings in June, Wal-Mart CEO Doug said the discounter planned to become more aggressive in growing its online business.  

A diverse mix of retail tech start-ups have been selected to participate in a program aimed at enhancing retail innovation.  

Consumers are putting their best foot forward when it comes to spending.