TECHNOLOGY

There is good news for retailers in a just-released 2017 back-to-school spending forecast.     Retail sales during the back-to-school shopping season of July and August 2017 will grow 4.0% over 2016, according to eMarketer’s forecast. Retail sales in the U.S. during those core months will reach an estimated $857.18 billion, accounting for 17.0% of total retail sales for the year.  

Walmart’s e-commerce arm is shaking up its private label offerings.   Jet.com will increasingly phase out its assortment of Kirkland Signature branded merchandise — Costco’s private label brand. The move is said to help augment efforts among Walmart’s Sam’s Club chain, which is focused on boosting sales among its own store brand, Member’s Mark, according to Bloomberg.

Social media may be a popular platform for ad delivery, but that doesn't mean it is a trusted one.   Despite listing social media as the source of the second-highest volume of ad messages they receive — behind only television — consumers ranked social media last among their most trusted channels, according to a study by the Chief Marketing Officer Council. Consumers ranked friends, television, search engines and newspapers as more trusted sources.  

Amazon is giving shoppers another reason to sign up for Prime—and a reason not to use credit cards.   The online giant is launching a new program, called Amazon Prime Reload, that allows Prime members to earn 2% bonus every time they reload their Amazon gift card balance with cash from their checking account and debit card. The bonus is given in the form of rewards that can be used to make purchases on Amazon.   

Sears Holdings is reducing headcount as part of its ongoing effort to deliver $1.25 billion in annualized cost reductions. It's also losing a key online executive.   Sears is eliminating some 400 full-time jobs at its corporate offices, in Hoffman Estates, Illinois, and from its support functions. In addition, certain positions at the chain's field operations will be impacted. The eliminated jobs represent less than half a percent of the 140,000 full-time and part-time employees Sears had as of the end of January.  

Blue Nile has a new chief executive.   Jason Goldberger was named the online retailer’s new president and CEO. He will replace Harvey Kanter, who will remain on the company’s board as chairman.  

McDonald’s is leveraging a hot app to encourage teens to join its workforce.   The fast food giant is embarking on an aggressive summer hiring spree that aims to employ 250,000 restaurant employees across more than 14,000 restaurants operating in the United States. Eager to get the attention of millennials — its sweet spot — McDonald’s is taking a new approach.  

Target upping its mobile game.    In a move that will eliminate customer confusion over the retailer's two separate apps, the discounter will move its Cartwheel savings app into the main Target app. The integration will happen this summer.