German discount grocer in deal with fashion icon
Supermodel, designer, TV star and all-around celebrity Heidi Klum is teaming up with an unusual partner.
On the heels of its entry into the United States, German discount grocer Lidl announced its first ever fashion collaboration, with Heidi Klum. The collection, described as high-end yet affordable, will be available exclusively at Lidl and will launch across its stores in Europe and the United States later this year. Collections will be featured at certain times throughout the year, during "Lidl Fashion Weeks.”