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As the start of the school year gets closer, Kids Foot Locker has joined forces with Los Angeles Clippers point guard Chris Paul, widely known by fans, media and fellow athletes as CP3, to promote the store’s line of Jordan products.
 
A new commercial, produced by BBDO and slated to start airing on children’s networks Aug. 8, features Paul taking photos with young basketball players wearing Jordan gear.

In the lead-up to the 2014 Budweiser Made in America Festival, the beer company has launched a web series to find an act to add to the festival’s lineup in Los Angeles.  
 
The MADE Underground series — produced by Vice’s music arm, Noisey —follows a Brooklyn band, X Ambassadors, and London street musician, Jamie N. Commons, as they look in cities like St. Louis, Seattle, Rio de Janeiro and Athens.

Target opened its experimental Express format on July 23 in a community near downtown Minneapolis designed to give the retailer an early indication of expansion potential for the 20,000-sq.-ft. concept.
 
The store is the smallest Target has ever opened and is located in an area known as Dinkytown near the campus of the University of Minnesota. Four additional locations are already planned for next year including three in the San Francisco area and one in St. Paul.
 

Minneapolis -- Target Corp. has pulled back the curtain on its new small-format store, TargetExpress, in the “Dinkeytown” section of Minneapolis. The 20,000-sq.-ft. store is just steps away from the University of Minnesota. (See the video tour). 

Target plans to open four TargetExpress stores in 2015, with three locations in the San Francisco Bay Area, and one in the Highland Park area of St. Paul.

Tablet point of sale company ShopKeep unveiled a redesigned website, logo and tagline earlier this week. The rebranding is intended to accompany ShopKeep’s growth since it started six years ago, and new features such as customized email receipts.
 
According to ShopKeep CEO Jason Richelson, the company’s new look “respects where we’ve come from but better reflects where we are, and where we intend to go as a company.”

Walgreens announced the new Balance Rewards for healthy choices initiatives, which is aimed at helping participants modify behavior risk factors associated with the nation's most pressing public health issues. The initiative marks the first community pharmacy program that includes training based on the methodology of psychologist Dr. B.J. Fogg.

Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.

Heineken Light’s most recent ad campaign, "Best Tasting Light Beer," features three-time Emmy award-winner and Tony award-winner and host Neil Patrick Harris.  

The reformulated Heineken Light recipe still contains just 99 calories but now includes cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish, the company said.