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Overstock plans to break ground on its new corporate campus, which is called the "Peace Coliseum" and is scheduled to open summer 2016.

Overstock officials have said that from the ground level, the building will look like a corporate glass-and-concrete version of the Roman Coliseum, but from the air, the three-story building will appear as a peace sign.

The groundbreaking coincides with Overstock's 15th anniversary.

As part of its digital strategy, Avon has revamped its website.

"The Avon representative and her social circles have been the core of our business for more than 125 years," says Matt Harker, VP, Avon North America marketing. "The new site and a recently launched social media center help to forge strong connections between the representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller."

Isaac Mizrahi has a new yarn collection called Craft, and Michaels will carry it exclusively beginning this fall.

From super chunky to shimmery chic metallic, the line includes four New York -inspired, trend-driven collections:

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

After undergoing global positioning research for the Skippy brand, Hormel Foods decided to bring to life “the simple joy of eating peanut butter” across various brand platforms, from marketing to product innovations, and of course, in the new multimedia advertising campaign.

Plug and Play, a business accelerator that specializes in tech startups, is holding its quarterly pitch competition event on its campus in Sunnyvale, California, on Thursday, September 18, from 9:30 a.m. to 7 p.m. PDT. The Plug and Play Fall Expo 2014 will feature 40-plus startup pitches, panel discussions and corporate networking. Chain Store Age will be in attendance — watch for a recap in the next edition of Customer Disruption!

New York -- Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks. The test comes at a time when competition in mobile e-commerce is growing. Facebook has been testing a “buy” button on its platform since July, and Apple is expected to debut a phone-based payment system on Tuesday as part of the newest version of its iPhone.

The skincare needs of men differ greatly. Some guys get a seemingly effortless, smooth shave each and every time, while others are prone to ingrown hairs and irritation when shaving. Philips Norelco is partnering with grooming expert Craig the Barber to help smooth things out.

"Creating meaningful innovation to improve people's lives is at the core of what Philips does.”