OPERATIONS / SUPPLY CHAIN

Seattle -- Amazon said it will hire more than 5,000 full-time workers in its U.S. fulfillment centers and 2,000 customer service staff, including part-time and seasonal employees, to meet growing customer demand.

The company said it will immediately begin hiring at 17 fulfillment centers for tasks that include picking items from warehouse shelves, packing them for delivery and operating new technology installed to streamline operations.

New York -- Consumers continue to hold tight to their purse strings and will rely heavily on online and mobile channels while they shop, according to Deloitte’s annual “Back-to-School” and “Back-to-College” surveys. 

Shoppers are far more optimistic about the economy than this time last year. Nearly four in 10 (37%) are more confident in the economy’s prospects, compared with just one-quarter (26%) a year ago. 

Atlanta – The Home Depot is recalling about 107,000 Chinese-made fan heaters because the fan's plastic housing can melt, deform and catch fire during use, according to the Consumer Product Safety Commission (CPSC). The Soleil portable fan heaters, marked with model number LH-707, cost about $15 each, and Home Depot will issue a full refund for the purchase price.

The heaters were sold between September 2012 and May 2013 for about $15 each. The CPSC says there have been 464 reports of fans melting, but no injury or property damage has been reported.

Warren, Mich. -- Art Van Furniture plans to convert 31 Mattress World locations in Michigan and Indianapolis to its signature Art Van PureSleep brand, which is known its diagnostic system that determines the exact mattress and pillow best suited for each individual's comfort. 

The conversion, which will begin August 1st, will be completed by the end of 2013, and will result in a total of 76 Art Van PureSleep stores.

Hoffman Estates, Ill. -- Kmart is offering members of its Shop Your Way loyalty program the option to reserve items online, pay at their local Kmart store using their cash, check, debit, loyalty points, credit or gift card, and pick up the item onsite if available. Called Pay in Store, the program launches nationally this month and allows online shoppers to select the Pay in Store option and reserve an item for 48 hours.

New York -- Barneys New York is getting rid of it Co-op brand moniker.

In a Women's Wear Daily report, the upscale retailer said it will convert and rebrand its existing Co-op stores as Barneys. All the existing Co-op stores will be remerchandised and remodeled, the report said. The Co-op concept was developed as a lower-priced, entry-level brand for younger shoppers.

New York -- Paul Rutenis, the top buyer for J.C. Penney's newly made-over home department, has left the company, according to a report by Citigroup.  

According to Citigroup analyst Deborah Weinswig, the prices of many of the home items have reduced consumer demand.

In related news, Penney has decided not to renew its contracts with marketing consultants Sergio Zyman and Jeff Herbert, which expire this month, Weinseig noted.  

Pittsburgh – American Eagle is opening what it calls a “progressive technology” office in San Francisco. The almost 10,000-squ.-ft. office, located at 49 Stevenson Street, will offer a space for engineers, designers and digital marketing teams to work on American Eagle’s omni-channel initiatives.